Search Engine Optimization (SEO) has been around since the mid 90’s. In the last five years it has increased in popularity. Why? It places a website in a position to be seen by more people, thus potentially leading to more success (i.e. online sales, exposure, etc).
We could conclude this article right now and it would be quite obvious that SEO is important and should be implemented by anyone and everyone. Don’t get ahead of yourself just yet. Let’s look a little a more in depth at SEO. รับทำ seo ราคาถูก
SEO is the process of optimizing a website in order to increase its overall page ranking with search engines like Google, Bing, Yahoo!, MSN, and so on. The goal is to increase quality traffic to a website based on keywords (search terms). Let’s use a landscaping company for an example. We’ll call the company ABC Landscaping.
ABC Landscaping is located in Houston, TX. This is just a guess but I would imagine that there are 1000’s of landscaping services in Houston, TX. In fact, Google retrieved 261,000 results when I searched for “landscaping services Houston TX”.
In this case, the goal of SEO would be to improve the placement of ABC Landscaping when a user searched for specific keywords, like “landscaping services Houston TX”. The perfect situation would be if ABC Landscaping was the very first result, or, at the very least, was on the first page of results. Is this possible? Well, it depends. Let’s look a little deeper into SEO.
SEO is performed using several methods.
- Cross linking between pages of the same website
- Inbound linking from external websites
- Adding relevant keywords to a website’s meta tags
- Content, content, content…
Now don’t get SEO and SEM (Search Engine Marketing) confused with each other. SEO utilizes unpaid, or organic, practices. SEM utilizes paid practices like Google AdWords. We’ll discuss SEM in another article but let’s get back to SEO for now.
I’m sure you noticed the emphasis placed on content in the above mentioned SEO Methods. Content is the absolute most important area when dealing with SEO. Search engines look for relevant and fresh content. Therefore, it is important to keep your website updated with content that is relevant and very specific to the keywords people may enter when they are searching for your services. It’s great to optimize a website but content is king and a web developer can only do so much. This is where I believe there is a lot of confusion.